This sales technique is so good, it's like Steph Curry from the free throw line. When you do it properly, you literally can't miss.

This technique is built on my four favorite words in sales: "Does that sound fair?" When you're in a sales conversation, and you frame this question properly, it makes it really easy for the prospect to nod, agree, and move forward with you.

The key to setting this question up properly is to stack the value you'll bring to the table before making your request. And you want to make sure the value stack is three, four, five times bigger than the request. That way, when you do ask the magic question, "Does that sound fair?", it's a no-brainer.

For example, let's say you're on a listing appointment and you've outlined your value proposition. You might summarize by saying: "I'm going to do A, B, and C to market your home, and X, Y, and Z to ensure it sells." And this, this, and this to ensure a smooth, stress-free transaction. All I ask is that you give me 90 days to get the job done so you can move on to your goal. Does that sound fair?

You're promising a long list to ensure their property gets sold and they have an enjoyable experience, and in return you're asking only for an opportunity.

If you're on a buyer appointment, the formula is the same. You stack everything you're going to do for them throughout the buying process, and then you say, "So as you can see, I'm investing a lot of time, energy, and resources into helping you find the perfect home and ensure you have a great experience." All I ask in return is that you allow me to represent you in this process. Does that sound fair?

You can repeat this framework for anything you're trying to sell and anyone you are trying to sell to — even husbands, wives, and kids. As long as you set it up properly by making the value stack bigger on the side you're delivering, than on the side you're requesting.