Alex Hormozi has a quote that's one of my all-time favorites. He says, We don't become advanced in business by doing fancy stuff. We get there by doing all the obvious beginner stuff we know we should be doing, but aren't.
As a business owner with a million things to do at all times, one of the most important tools in my toolbox has been outside perspective. Let me share an embarrassing story with you that demonstrates exactly what I'm talking about.
George Perles, the former Michigan State football coach, used to teach his team what he called The 24-Hour Rule. No matter how big a win or how bad a loss you experience, you get 24 hours to deal with it, and then you have to move on.
I was having a conversation with a buddy of mine who's building a software company, and he wanted some feedback and some advice on his sales process. Being a new company, he's not only the product developer, but he's also the top salesman. So I asked him how the sales process was going so far, and he said to me, Man, I love developing the product, I love building it, I love working on the back end, but I absolutely hate selling it.
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