A great agent in the wrong environment can look average. A supported agent in the right environment can grow faster, perform better, and become far more consistent over time. If someone has the drive and the work ethic but not getting results...
There is a lot of repositioning happening in real estate right now. Zillow is making moves. Compass is making moves. Redfin was acquired by Rocket. Across the board, major players are trying to figure out how they fit into the next version of this.
The most dangerous thing about AI is not that it takes your job. It is that it gives your job to someone who learns to use it better than you. That idea captures what a lot of people still misunderstand about where AI is headed.
In real estate, we like to tell ourselves we’re waiting for the right time. The truth is, we’re usually waiting for comfort. Comfort is hitting the snooze button instead of waking up early to make the calls.
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