When it comes to winning listings in this current market, the number one goal should be to build a rapport or be human. In the current market, where AI bots are roaming around sending automated texts and voicemails, and their spam calls are rampant, it is more important than ever to ensure that we are leading with our best foot and building personal connections with people to turn customers into clients.
A great analogy for thinking about real estate follow-ups is to equate it to a football game. There are certain plays that you use at certain positions on the field, just like there are certain follow-ups that we're going to use for certain leads, depending on where they are in our stage of engagement as you have your early downplays or what we call first tens. These are going to seek to provide immediate value, establish rapport right out of the gate, and really give us a foothold.
As a business owner with a million things to do at all times, one of the most important tools in my toolbox has been outside perspective. Let me share an embarrassing story with you that demonstrates exactly what I'm talking about.
New Blog Post One of the mistakes I made in my early listing appointments as a new agent was this.
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