When it comes to winning listings in this current market, the number one goal should be to build a rapport or be human. In the current market, where AI bots are roaming, sending automated texts and voicemails, and spam calls are rampant, it is more important than ever to ensure we are leading with our best foot forward and building personal connections to turn customers into clients.

One way we try to do that is to learn 30 things about a person during a call with them. That could be their favorite sports team, what they like to eat, where they work, what they do for work, anything that we can grab onto to find a commonality with.

Something tactical to implement immediately, in addition to that, is the doorstep drop-off. Once you've learned a little bit about the person and set the appointment, we have a custom-designed box that we drop off on their doorstep, including guides to sell your home, our listing presentation, which we review in person, and a personal touch.

If we find out that you like wine, we'll give you a bottle. If we find out that you're a coffee person, we'll deliver a fresh roast ready to be ground. Lastly, to top off that doorstep drop-off, I'll add a handwritten note thanking you for your time. Because, after all, that's all we really have at the end of the day.

These touchpoints allow us to have a human conversation where we're not always talking about real estate. We can get to know one another on a personal level, which ties back to the theme I've been emphasizing. We're in a hospitality business, not simply a transactional business. Adding this mentality to your business will help you stand out from the unwanted noise.