When it comes to winning listings in this current market, the number one goal should be to build a rapport or be human. In the current market, where AI bots are roaming around sending automated texts and voicemails, and their spam calls are rampant, it is more important than ever to ensure that we are leading with our best foot and building personal connections with people to turn customers into clients.
Alex Hormozi has a quote that's one of my all-time favorites. He says, We don't become advanced in business by doing fancy stuff. We get there by doing all the obvious beginner stuff we know we should be doing, but aren't.
A great analogy for thinking about real estate follow-ups is to equate it to a football game. There are certain plays that you use at certain positions on the field, just like there are certain follow-ups that we're going to use for certain leads, depending on where they are in our stage of engagement as you have your early downplays or what we call first tens. These are going to seek to provide immediate value, establish rapport right out of the gate, and really give us a foothold.
Agents, especially newer ones, tend to be plagued by a lack of patience. On average, your typical PPC lead can take over 600 days before they ever get to the closing table. That means, as an agent, your follow-up game and your ability to ride those waves should be on point.
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