
Overcoming Objections
A common objection when cold calling (whether it's real estate or any type of sales) is, Can you call me back later?
In these situations, it's really important to understand how to respond to that particular objection in order to set the tone for follow-ups moving forward.
That's where the status framing technique comes in.
Absolutely. Your time is valuable. I get it. I'm actually wrapping up a few important meetings today myself, so I'll tell you what. How about I give you my number? You can text me or call me back when it's convenient for you, as long as I'm available.
That last line adds perceived scarcity that your time is just as valuable, and they may not have a shot at getting you back on the line.
So if it's a serious prospect who actually wants to make a move in the near future, adding that can quickly change the course and maybe open up an opportunity to book an appointment you might not otherwise have.
Once you've said that, the next part of the conversation is saying something along the lines of:
Could you share your expected timeline for getting back to me so I can confirm my availability?
We're reinforcing the tail end of that first part.
A lead will typically reply with something along the lines of:
Well, you know, I'm not sure. I may just have to call you. We'll see.
This will lead you right into the closing statement:
Yeah, I hear you. But it is a little tough to randomly get a hold of me. Why don't I pencil you in on my calendar for next Tuesday at 5 p.m.? How does that work for you?
By using this approach, you'll find yourself overcoming objections more easily and potentially closing more deals.

