It's a misnomer that, as agents, we're in the business of buying and selling houses. In fact, it's the opposite of that. And that's a trap many newer agents find themselves falling into.

It's our job to help people find a new home. Therefore, on our team, we adopted an approach, a Southern hospitality approach to how we conduct our business.

We literally spent time sitting down and breaking down every level of a transaction from the fundamentals onward. And then we asked ourselves: how can we go above and beyond at every phase of the transaction?

It all kicks off with that first meeting or that first introduction. We're going to try and provide you with so much value that your head will spin.

And then, throughout the transaction, we're looking for any opportunity we can to make it as smooth an experience as possible. In that process, we will send you to dinner on our dime. During negotiations before going under contract, don't be surprised if a small gift card hits your inbox. And then when going under contract, expect your favorite drink to end up on your doorstep as a cheers in celebration of that milestone. And then, at the closing table, we'll have a personal gift we've chosen and have put time into preparing for you.

The entire time that you've been in our world, we've gotten to know you. And it doesn't stop there. Even years after you've completed a transaction with us, we find ways to add value, whether that's Thanksgiving with Pie Day, seasonal baseball tickets, or whatever it may be.

We find a way to continue developing and investing in that relationship as agents. If you approach your craft this way, you should easily double down on your productivity, and I think you'll find it's a worthwhile investment in the people you're helping.