When it comes to winning listings in this current market, the number one goal should be to build a rapport or be human. In the current market, where AI bots are roaming around sending automated texts and voicemails, and their spam calls are rampant, it is more important than ever to ensure that we are leading with our best foot and building personal connections with people to turn customers into clients.

One of the ways that we try to do that is we attempt to learn 30 things about a person when we're on a call with them. That could be their favorite sports team, what they like to eat, where they work, what they do for work, anything that we can grab on to find a commonality with.

Something tactical to immediately implement in addition to that is something we call the doorstep drop off. Once you've learned a little bit about the person and set the appointment, we have a custom-designed box that we drop off on their doorstep that includes guides to sell your home, our listing presentation that we review in person and a personal touch.

If we find out that you like wine, we'll give you a bottle. If we find out that you're a coffee person, we'll deliver a fresh roast ready to be ground. Lastly, to top off that doorstep drop-off, I'll add a handwritten note thanking you for your time. Because, after all, that's all we really have at the end of the day.

These touch points allow us to have a human conversation where we're not always bringing up real estate. We can get to know one another on a personal level, which ties back to the overarching theme that I've been stressing. We're in a hospitality business, not simply a transactional business. Adding this mentality to your business will help you stand out from all of that unwanted noise.